Every MMP lists the same features on its product pages. The entry plan is where they differ. Here is what each one says it includes and what it sells separately.
Start here
- Best MMP platform: read the entry plan, not the feature page A side-by-side look at what six mobile measurement partners put in their entry plan and what they sell as an add-on.
Guides
- How to read an MMP plan page, line by line Six lines decide what an MMP plan really gives you: billing unit, included volume, channels, feature marks, support and contract term. How to read each one.
- Ad channel integrations: what they are and how many you need An ad channel integration connects an MMP to one ad platform. What the connection carries, how plans limit it, and how to count the channels you need.
- What happens when you pass a plan's included volume When an app passes its MMP plan's included volume, the vendor charges per unit, moves you up a tier or asks you to renegotiate. How to tell which applies.
- Capabilities that are often outside an MMP entry plan Fraud tools, raw data export, extra ad networks, custom events, web measurement and a named success manager often sit outside an MMP entry plan. How to check.
- Self-serve support versus a named success manager MMP plans come with documentation, a ticket queue or a named customer success manager. What each level does, what it costs you and how to pick one.
- Signals that you have outgrown an entry plan Four signs that an MMP entry plan no longer fits: a new ad network, repeated overage, a blocked capability and setup work that outgrows a ticket queue.
The operator's product
- Airbridge Core: what is in the plan and what is left to Growth The full reading of the Airbridge plan table: every group of features the Core Plan includes, the limits on them, and every item marked Growth only.