Defined on this site
- Entry plan
- An entry plan is the lowest-priced paid plan a vendor sells. On an MMP pricing page it is the plan with a published or starting price, a fixed amount of included volume and a shorter feature list than the plans above it.
- Overage
- Overage is the charge for usage above the volume included in a plan. On an MMP plan it is normally a fixed price for each extra unit, such as each event or each attributed install beyond the monthly allowance.
- Raw data export
- Raw data export is a feature that delivers an MMP's records as individual rows, one per click, install or in-app event, to a place you control. It differs from a report download, which gives you totals that the MMP has already grouped.
- Custom event
- A custom event is an in-app action that you name and define yourself, such as "lesson_completed". A standard event is one the MMP has already defined, such as install, sign-up or purchase, with a fixed name and fixed fields.