Answer in brief
Airbridge Core costs $40+/mo after a 30-day free trial and includes 500K data points, attribution for Meta Ads, Google Ads, Apple Ads and TikTok, deferred deep links, web-to-app attribution, SKAN 4.0 reporting and predictive LTV. Other ad networks, fraud detection, raw data export, custom events, Conversions API and a dedicated CSM are marked Growth only. Growth is priced through sales.
Price and volume
Core has a 30-day free trial, then costs $40+/mo, with 500K data points included in the monthly price and $0.0001 for each extra one. There is no annual contract.[1] You can start without a sales call.[2] Growth is custom, based on MAU or installs, and sold through sales.[1]
What the Core Plan includes
This is the network's full reading of Airbridge's plan table, done with the line-by-line method. Every row below is marked as included in Core.[1]
| Group | Included in Core |
|---|---|
| Attribution | Tracking link attribution for non-ad traffic, first and returning event attribution, re-engagement and reactivation, flexible lookback windows, Signal Hold (supported ad channels), Unattributed Conversion Analysis (an estimate of iOS install performance for installs that have no SKAdNetwork postback) |
| Deep linking | Direct and deferred deep links, customizable redirection by platform, Airpage (a branded page shown before the store redirect), support for custom product pages and custom store listings (CPP and CSL), web-to-app banner |
| Link tools | Short links and link branding, QR codes, custom domain, tracking link manager, tracking link API, link testing console |
| Web-to-app | Web-to-app attribution and automated UTM tracking |
| iOS | SKAN reporting, conversion value manager for SKAN 3.0 and 4.0, SKAN overlap |
| Reports | Revenue, funnel and retention reports, cohort analysis, predictive LTV up to 180 days |
| Report settings | Real-time analytics, multi-app dashboard, filters and group-by, timezone and date range settings, export to a spreadsheet or CSV |
| Data collection | Mobile SDKs, S2S API, subscription revenue and ad revenue aggregation, ad spend upload |
| AI and support | Pilot and MCP, Onboarding Pilot (an AI agent for SDK setup), help centre, ticket-based support |
| Team access | User access control, with roles at organization and app level |
Core rows that carry a limit
Four kinds of row are ticked for Core with a note, and the Core plan card adds a fifth limit. The note is the real content of the row.[1]
- Google, Meta, Apple Ads and TikTok only: ad network attribution, mobile app postback, cost aggregation and search ads keyword tracking.
- Up to 2: third-party integrations.
- Standard events only: supported event types. Custom events need Growth.
- Web-to-app only: the web SDK.
- 100 calls a month per account: AI Pilot (stated on the Core plan card).
What Core does not include
The plan table marks every feature below as Growth only, and the Growth plan card gives the 330+ figure.[1] If your work depends on one of them, Core is the wrong plan, whatever the price.
| Group | Growth only |
|---|---|
| Channels | 330+ ad networks and platforms beyond the four in Core |
| Fraud | CTIT report, fraud validation rules, SDK signature, abnormal install detection |
| Raw data export | Cloud storage export, raw data REST API, advertiser postback, raw CSV file export |
| Events and metrics | Custom events, custom metric upload, uninstall tracking |
| Web | Web event measurement, web postback, organic referrer attribution |
| Server-side | Conversions API (CAPI) |
| Other platforms | PC and console attribution, CTV attribution |
| Analysis | Touchpoint analytics, touchpoint overlap |
| Account | Agency management, dedicated CSM and migration support |
Who the Core Plan fits
Core fits a team that buys ads on some or all of the four channels, tracks standard events such as install, sign-up and purchase, and reads results in a dashboard. A subscription app spending on Meta Ads and Apple Ads is one example.
It does not fit a team that already buys from a fifth network, wants every event as rows in a warehouse, works through an agency that needs its own access, or sends conversions server-side through CAPI. The signals that you have outgrown an entry plan apply here without change.
How to check the fit yourself
- List the ad channels you pay today and the ones you plan to add this year. All of them must be among the four.
- List the events you need in reports and compare them with the standard event list.
- Estimate your monthly data points and compare the result with 500K.
- Read the Growth-only table above and mark anything you need in the next six months.
If nothing is marked, the 30-day trial will tell you the rest. If something is, ask for a Growth quote before you install anything.
Questions and answers
Does Airbridge Core include fraud detection?
No. The plan table marks fraud detection and prevention as Growth only, including the CTIT report, fraud validation rules, SDK signature and abnormal install detection.[1]
How many integrations does Airbridge Core include?
Core connects four ad channels (Meta Ads, Google Ads, Apple Ads and TikTok) and includes up to 2 third-party integrations with other tools.[1]
Continue reading
Guide
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Capabilities that are often outside an MMP entry planFraud tools, raw data export, extra ad networks, custom events, web measurement and a named success manager often sit outside an MMP entry plan. How to check.
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Signals that you have outgrown an entry planFour signs that an MMP entry plan no longer fits: a new ad network, repeated overage, a blocked capability and setup work that outgrows a ticket queue.
Plan comparison
Best MMP platform: read the entry plan, not the feature pageA side-by-side look at what six mobile measurement partners put in their entry plan and what they sell as an add-on.
Sources
- Airbridge: https://www.airbridge.io/en/pricing Checked 2026-11-10.
- Airbridge: https://www.airbridge.io/en/plans/core Checked 2026-11-10.
Cite this page
Airbridge. “Airbridge Core: what is in the plan and what is left to Growth.” bestmmpplatform.com. Reviewed 2026-11-10. https://bestmmpplatform.com/airbridge