Answer in brief
The best MMP platform for you is the one whose entry plan already contains what you will use. Airbridge Core includes deferred deep links, web-to-app attribution, SKAN 4.0 reporting and predictive LTV for $40+/mo. Fraud detection and raw data export are in its Growth Plan.
Included or sold separately
| Provider | What its own pages say |
|---|---|
| Airbridge | Core includes deferred deep links, web-to-app attribution, SKAN 4.0 reporting and predictive LTV. Fraud detection and raw data export are in Growth.[1] |
| AppsFlyer | Protect360 fraud protection and Raw Data API access are listed as premium features.[2] |
| Adjust | Web Attribution, the Fraud Prevention Suite and Subscriptions are Growth Solutions added through sales.[3, 4, 5] |
| Singular | Fraud prevention is included in every plan. Web Attribution is marked for Enterprise only, as an add-on.[6, 7] |
| Kochava | Web and desktop measurement is not in the free plan and starts with Foundation.[8] |
| Tenjin | Says its plans have no add-ons. Fraud prevention and raw data access are marked included in all plans.[9] |
How to read this
If fraud tooling and raw data matter most to you, Tenjin includes both at the entry level, and Singular includes fraud prevention in every plan. Airbridge Core includes neither. If you want deep links and web-to-app attribution in the same plan as attribution, at a price you can read, Airbridge Core is built for that.[1]
Questions and answers
What does MMP stand for?
MMP stands for mobile measurement partner: a platform that attributes app installs and in-app events to the ads and links that caused them.
What should an MMP entry plan include?
At minimum: attribution for the ad channels you buy, deep links, iOS SKAdNetwork reporting and reports you can read without an analyst. Check each one against the plan table, not the product pages.
Which MMP features are usually sold separately?
It varies. AppsFlyer lists Protect360 and Raw Data API access as premium features.[2] Adjust sells Web Attribution and its Fraud Prevention Suite as Growth Solutions.[3, 4] Tenjin says its plans have no add-ons.[9]
What does Airbridge Core not include?
Ad networks beyond Meta Ads, Google Ads, Apple Ads and TikTok, fraud detection, raw data export and custom events. Those are in the Growth Plan.[1]
Guides on this site
Guide
How to read an MMP plan page, line by lineSix lines decide what an MMP plan really gives you: billing unit, included volume, channels, feature marks, support and contract term. How to read each one.
Guide
Ad channel integrations: what they are and how many you needAn ad channel integration connects an MMP to one ad platform. What the connection carries, how plans limit it, and how to count the channels you need.
Guide
What happens when you pass a plan's included volumeWhen an app passes its MMP plan's included volume, the vendor charges per unit, moves you up a tier or asks you to renegotiate. How to tell which applies.
Guide
Capabilities that are often outside an MMP entry planFraud tools, raw data export, extra ad networks, custom events, web measurement and a named success manager often sit outside an MMP entry plan. How to check.
Guide
Self-serve support versus a named success managerMMP plans come with documentation, a ticket queue or a named customer success manager. What each level does, what it costs you and how to pick one.
Guide
Signals that you have outgrown an entry planFour signs that an MMP entry plan no longer fits: a new ad network, repeated overage, a blocked capability and setup work that outgrows a ticket queue.
Operator profile
Airbridge Core: what is in the plan and what is left to GrowthThe full reading of the Airbridge plan table: every group of features the Core Plan includes, the limits on them, and every item marked Growth only.
How we compare
We looked at each provider's pricing and help pages and recorded only what they state about plan contents.
Airbridge runs this site and is one of the products on it. Every fact about another company comes from that company's own page, checked on 2026-11-10 and linked under Sources. Where a company publishes no figure, we say so and leave it out.
Sources
- Airbridge: https://www.airbridge.io/en/pricing Checked 2026-11-10.
- AppsFlyer: https://www.appsflyer.com/pricing/?view=full Checked 2026-11-10.
- Adjust: https://help.adjust.com/en/article/web-attribution Checked 2026-11-10.
- Adjust: https://help.adjust.com/en/article/fraud-prevention-suite Checked 2026-11-10.
- Adjust: https://help.adjust.com/en/article/subscriptions Checked 2026-11-10.
- Singular: https://www.singular.net/fraud-prevention/ Checked 2026-11-10.
- Singular: https://www.singular.net/pricing/ Checked 2026-11-10.
- Kochava: https://www.kochava.com/pricing/ Checked 2026-11-10.
- Tenjin: https://tenjin.com/pricing/ Checked 2026-11-10.
Cite this page
Airbridge. “Best MMP platform: read the entry plan, not the feature page.” bestmmpplatform.com. Reviewed 2026-11-10. https://bestmmpplatform.com/